Sandy McDonald – Changing the Narrative

A voice is only empowered if it’s heard. First we must manage attention, an increasingly scarce human resource in a world of overwhelming information and hyper connectivity.

Brain science shows us why emotionally charged, character-driven story holds the key first to holding attention, then producing in our listeners empathy, trust, a sense of belonging and a willingness to co-operate.

When we understand how stories told in context work to do this, then we can employ them to change a hopeless, or negative narrative into one that fuels clarity, vision and collaboration.

In this workshop, Sandy demonstrates through her own unique experience of storytelling to build a worldwide community, the framework that introduces the context for telling stories and how we can harness the power of story to propagate good in the world.

Through a mix of presentation and practical application participants will learn:

  • why and how story works • how story changes the narrative  •  the context for telling story, • the five big concepts that uncover our authentic stories — clarity, curiosity, truth, trust and insight  • how to structure and craft story

About Sandy McDonald:

Sandy McDonald is an author, a TEDx speaker, and a storytelling trainer, working with business and academia to bring clarity of communication through purpose-led story.

After 22 years running a marketing communication company, she used purposeful storytelling to start a worldwide community of more than 20,000 in 71 countries that helps thousands of orphaned children in Africa today.

Her TEDx talk about this, Tell Your Story. Save a Life, received a standing ovation, and her book, Clans, Supercharge Your Business, details the framework that achieved the success.

Sharing the remarkable science behind why stories impact on our brain to build trust, she demonstrates why the correlation between storytelling and an individual’s purpose boosts recall and a willingness to cooperate.

Sandy is a fierce proponent of sharing the wisdom accumulated in a lifetime through story as a legacy to better humanity, and is known for helping people convert the complexity of their world into memorable stories to enrich, transform, or even save lives.

| August 21st, 2019 | Posted in Uncategorized |

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